This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
The test customer strategy, also called mystery shopping, is a market research method in which companies use test customers (mystery shoppers) to check the service and quality of their products. The test customers act as undercover customers and visit the company, buy products or use services, and then give a detailed report about their experience.
The test customer strategy is an important tool for measuring customer satisfaction and identifying weaknesses in service. Companies use this method to ensure that their employees are providing customers with appropriate advice and good service, in order to maintain the company's reputation and build customer loyalty.
The test customer strategy is commonly used in various industries such as retail, hospitality, banking and insurance.