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Glossary / Lexicon

What is the domain authority?

10/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Domain Authority (DA) is a term from the field of search engine optimisation (SEO) and refers to a metric developed by the company Moz. Domain Authority is a metric that estimates the authority or credibility of a website or domain in the search results of search engines such as Google. It is designed to help website owners and SEO experts understand the relative strength of a website compared to other websites in terms of ranking in search results.

Domain Authority is rated on a scale of 1 to 100, with 1 being the lowest and 100 being the highest possible rating. The higher a website's Domain Authority, the more likely it is to rank well in search results.

Domain Authority is calculated based on several factors and characteristics of a website, including:

Number and quality of backlinks: The number and quality of backlinks (links from other websites to the rated website) have a major impact on Domain Authority. High-quality, relevant backlinks from reputable websites help to increase authority.

Content quality: The number and quality of backlinks.

Content quality: The quality and relevance of the content published on the website are crucial. High-quality, informative and unique content tends to be rated better.

On-page optimisation: Optimising meta tags, page titles, image descriptions and other on-page elements can improve domain authority.

User experience and load times: A user-friendly website with fast loading times can have a positive impact on Domain Authority.

It is important to note that Moz's Domain Authority is just one of many metrics used in SEO, and it is not the only one that affects search engine rankings. Search engines use complex algorithms that take into account hundreds of factors to evaluate the relevance and quality of websites.

Domain Authority can, however, serve as a useful tool to track a website's overall SEO progress over time and see it in competitive comparison to other websites. However, it is important not to fixate on Domain Authority alone, but also to pay attention to other important SEO factors in order to build a successful online presence.

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