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What is the difference between internal and external public relations?

Internal public relations (PR) and external public relations refer to different aspects of an organization's or company's communications.

Internal public relations refer to the communication and management of relationships between a company and its internal stakeholders, particularly employees. The focus is on informing employees about the company's goals, values, activities, and changes, and ensuring that they have a positive attitude toward the organization. Internal PR activities include providing information on company news, training, employee communications, and promoting a positive corporate culture. The goal is to foster a shared understanding and commitment of employees to the company.

External public relations, on the other hand, refers to the communication and management of relationships between an organization and its external audiences, such as customers, investors, the media, governments, and the public in general. External PR aims to improve the organization's public image and reputation, build and maintain a positive relationship with customers, gain the trust of investors, cultivate media relationships, and promote a positive perception in society. External PR activities include media relations, press releases, crisis communications, events, sponsorships, social media management, and other activities to strengthen relationships with external stakeholders.

Overall, both internal and external PR serve to enhance an organization's reputation and standing by facilitating positive communication and interaction with relevant audiences. Internal PR focuses on communication within the organization, while external PR focuses on communication with external parties. Both aspects are important and closely linked in shaping and maintaining the overall image of an organization.