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Glossary / Lexicon

What is the click-through rate?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The click-through rate is a measure of the effectiveness of an advertising campaign. It is the percentage of users who click on a particular ad or link after it has been served to their screen. It can also be referred to as click-through rate (CTR). The higher the click-through rate, the more effective the advertisement is and the higher the chance that the user will perform a described action.
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