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Glossary / Lexicon

What is sales data?

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Sales data refers to the information collected, processed and analyzed in connection with a company's sales process. This data provides insights into the performance and effectiveness of a sales team, as well as customer interactions and the sales process as a whole. Sales data can come from a variety of sources, including sales activity, customer data, orders, sales figures, revenue and more.

Here are some examples of sales data:

Customer data: Information about existing and potential customers, such as contact details, company details, purchase history, and preferences.

Sales activity: Data about sales activities, such as calls, emails, meetings, and presentations conducted by sales representatives.

Orders: Information about products or services ordered by customers, including product type, quantity, price, and time of delivery.

Sales activity data.

Sales figures: Data about the number of products sold or services completed over time.

Revenue data: Information about revenue generated from sales activities.

Sales Channels: Data about which channels (online stores, physical stores, affiliates, etc.) are used to process sales.

Sales performance: Information about the revenue generated from sales activities.

Sales performance: data that measures the performance of sales teams and reps, such as close rates, conversion rates, and revenue per sales rep.

Sales analytics: the analysis of sales data to identify trends, patterns, and opportunities that can help the company optimize its sales strategies.

Sales data plays a critical role in executive-level decision making. They enable companies to monitor, adjust, and optimize their sales strategies to increase customer satisfaction, drive revenue, and identify growth opportunities.

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