What is predictive analytics?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Predictive analytics is a method of data analysis that enables companies to predict how certain events are likely to develop. It uses various mathematical models to analyze existing data to make predictions. Predictive analytics can be used in many industries, for example, in the financial industry to predict the development of the stock market, or in the retail industry to predict the demand for certain products.