What is cluster analysis?
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cluster analysis is a descriptive statistics technique used to form similar groups of objects. It is a procedure in which data points that are similar with respect to certain characteristics are grouped together. The goal of cluster analysis is to create groups that are as homogeneous as possible. Cluster analysis can be used in various application areas such as market research, demographic analysis, medical research and credit.