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An ad hoc study refers to a specific, one-time research investigation or analysis conducted in response to a request or need. Unlike regular or ongoing research projects that occur continuously or at regular intervals, an ad hoc study is initiated specifically to answer a particular question, solve a problem, or provide information for specific decision making. Here are some characteristics and features of ad hoc studies:
Single-case study: ad hoc studies focus on a single case, specific problem, or targeted question. They are not designed to track general trends or long-term research goals.
Time Limit: Ad hoc studies typically have a time limit and are usually conducted quickly to respond to current needs or questions.
Customized: These studies are often conducted at the request of a customer or in response to a specific need. Companies, organizations, or individuals hire research organizations or outside consultants to gather specific information or conduct analysis.
Targeted data collection: data collection and analysis in ad hoc studies focuses on gathering targeted information relevant to solving a problem or answering a question.
Flexible methodology: Because ad hoc studies often need to be conducted quickly, they require flexible research methodology. Researchers adapt methods and approaches to meet the specific needs of the project.
Decision making: The results of ad hoc studies are often used to support decision-making processes. Organizations can make strategic decisions based on the information gathered.
Examples of ad hoc studies may include:
A market research study to obtain customer feedback on a new product before it is launched. A survey to assess customer satisfaction after a specific marketing campaign. An analysis of the impact of an unexpected event or crisis on a company. Ad hoc studies are valuable for gaining short-term information and insight, but they cannot replace the ongoing, comprehensive research that is often required for long-term strategic planning and trend analysis.