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Glossary / Lexicon

What is a product description?

05/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A product description is a description of a product to help customers better understand the product and decide whether it meets their requirements. The product description can include various information about the product, such as its functions, features, dimensions, materials, colors, weight, warranties, accessories and more.

A good product description is clear, concise and informative. It should provide customers with all the information they need to make an informed purchase decision, without raising further questions or leaving them in doubt. A well-written product description can also build customer confidence in the product and the company by showing that the company values quality and customer satisfaction.

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