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Glossary / Lexicon

What is a cover picture?

09/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A "cover image" usually refers to the picture or graphic that appears on the cover of a publication such as a magazine, book, brochure or newspaper. The cover image is often the first visual element readers see when they pick up the publication or see it on the shelf.

The function of a cover image can vary depending on the type of publication, but in general it serves to:

To attract attention: The cover image should attract the attention of potential readers and encourage them to take a closer look at the publication.

To present the topic: The cover image should visually represent the main theme or content of the publication. It can often show key images, main characters or important elements of the story or content.

The cover image should show the main theme or content of the publication.

Arouse emotion or interest: A well-designed cover image can evoke emotion or arouse interest by conveying excitement, curiosity or emotion that will keep readers interested.

Reinforce brand identity: In many cases, the cover image also helps to reinforce the brand of the publication or publisher by incorporating the logo or other recognisable brand elements.

Create recognition value: For regular publications such as magazines, the consistent appearance of the cover image helps to increase recognition and build reader loyalty.

The design of a cover image is therefore of great importance, as it plays an important role in appealing to readers and persuading them to open and read the publication. Depending on the target group and the type of publication, the cover image can be creative, informative, emotional or eye-catching.

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