This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
A communication concept is a strategic plan or framework that outlines how an organization will communicate with its target audience. It includes the organization's key messages, communication goals, target audience, and communication channels to be used.
The communication concept is developed based on a thorough analysis of the organization's internal and external communication environment, taking into account the needs and interests of its stakeholders. The concept is then used as a guideline for all communication activities to ensure that they are aligned with the organization's overall communication strategy.
A communication concept typically includes the following elements:
Communication goals: The specific outcomes that the organization wants to achieve through its communication activities.
Target audience: The specific group or groups of people that the organization wants to reach and communicate with.
Key messages: The main ideas or themes that the organization wants to convey to its target audience.
Communication channels: The specific methods or platforms that the organization will use to communicate its messages to its target audience.
Evaluation: The process of measuring the effectiveness of the communication activities and making adjustments as necessary.
Overall, a communication concept is a valuable tool for ensuring that an organization's communication activities are purposeful, effective, and aligned with its overall goals and objectives.