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What are the biggest mistakes in customer acquisition?

12/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Not defining a clear goal: It is important to be clear and concise about what you want to achieve in customer acquisition. If you do not have a clear goal, you are unlikely to be a successful canvasser.

2. Not listening: You should take the time to understand the customer and find out what they really want. If you don't listen, you will miss out on important information that can help you win him as a customer.

3. Inadequate time frame: If you spend too much time on customer acquisition, it can lead to a loss of time and money. Therefore, make sure you set a reasonable time frame at the beginning to ensure your acquisition efficiency.

4. Don't think about customer retention: if you are only looking to sell, you may lose valuable customers. Customer retention is an important part of the customer acquisition process and you should not neglect it.

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