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Glossary / Lexicon

What are headlines?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Headlines are short and concise sentences or paragraphs, usually placed at the top of an article or news page, to draw the reader's attention to the content and provide a quick overview of the main points of the article or story. Headlines should encourage the reader to read the article or story by giving them a taste of what it's about and what information they can expect. A good headline, therefore, should be informative, engaging and concise, and make readers curious. In today's fast-paced media landscape, headlines are an important part of journalism and advertising. They are used to attract readers' attention, to generate traffic to a website, to sell a product or service, and to inform and entertain readers.
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