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Objectives and Key Results (OKR) is a framework for setting and tracking goals and their outcomes in organizations, businesses, and teams. It was developed by Intel in the 1970s and later popularized by companies such as Google. OKR is used to improve the alignment, measurability, and tracking of goals, thereby improving an organization's performance and success.
The structure of OKR consists of two main components:
Objectives: These are clear and concise statements of what an organization or team wants to achieve. Objectives in an OKR framework are typically aspirational, inspirational, and intended to reflect the vision and strategic priorities.
Key Results: Key Results are measurable outcomes that quantify whether and how well a goal was achieved. They provide clear criteria for evaluating the progress and success of a goal. Key Results are specific, measurable, achievable, relevant, and time-bound (SMART criteria).
Typically, a team or individual sets multiple goals (Objectives) and for each goal, multiple associated Key Results. Key Results are usually associated with specific numbers or metrics that can be used to track progress. OKR cycles are typically quarterly or annual, meaning that Objectives and Key Results are reviewed and updated periodically to ensure that the organization is on track.
OKR promotes transparency, alignment and focus in an organization. It enables teams and individuals to focus their work on the most important goals while making progress and results visible. It is important to note that OKR promotes a culture of openness to goal achievement and learning. It encourages tackling goals boldly, even if not all Key Results are always achieved 100% of the time, and learning from the experience to continuously improve.