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Longtail keywords are longer and more specific search terms that may have less search volume but a higher conversion rate compared to more general keywords. They consist of a combination of 3-4 or even more words and aim to more accurately determine the intent behind the user's search.
Longtail keywords can be very valuable because they are often used by users who already have a specific idea of what they are looking for, and therefore make very concrete and specific search queries. Businesses and website owners can use long-tail keywords to create content that is tailored to the specific needs and interests of their target audience, which can result in higher relevance and conversion rates.