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Glossary / Lexicon

Was ist ein Medienpartner?

11/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A media partner is an organisation, company or individual that works with other companies, event organisers or projects to support the dissemination of information, content or news. These partnerships can take place at various levels and often involve the exchange of resources, information or advertising opportunities.

Here are some examples of how media partners can act in different contexts:

Event media partner: For events such as conferences, trade shows, festivals or sporting events, a media partner can help promote and provide coverage of the event. This can be done by publishing articles, providing advertising space or broadcasting live streams.

Online media partners: Companies can have online media partners who promote or report on their products or services. This can take the form of sponsored content, guest posts or advertising banners on websites.

Print media partners: In the print media world, media partners can help place articles or adverts for a particular company or project in magazines, newspapers or journals.

Social media media partners: In the era of social media, influencers or content creators can act as media partners by promoting or reporting on products or services on their social media platforms.

Cooperation between news agencies: News agencies can join forces to enable coverage of certain topics or events and expand their coverage.

The exact nature and scope of the media partnership can vary from case to case and depends on the goals and needs of the parties involved. In general, the aim is to increase the reach and visibility of content or information by utilising the resources and audience of a media partner.

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