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The right approach to marketing strategy in B2B - how to score points with potential customers

12/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Familiarize yourself with your target audience: create a profile of your ideal customers, examine their interests, preferences and needs.

2. Define your goals: What do you want to achieve? How do you want to communicate with your customers? What kind of messaging and content do you want to offer?

3. Develop a plan: what channels and platforms do you want to use to connect with your customers? How do you want to distribute your content?

4. Develop a content plan: how will you distribute your content? What formats will your content take? How often will you post?

5. Measure your success: what KPIs will you track? How can you tell if your campaigns are successful?

6. Be innovative: Use new technologies and trends to provide a better experience for your customers. Make sure your campaigns are always current and relevant.

7. Build a community: Provide a forum for your customers to share and interact with each other.

8. Be authentic: Be genuine and honest in your communication. Try to build a personal connection with your customers.

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