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The costs for a press release at a glance - From creation to dispatch

12/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The cost of a press release depends on the type of press release as well as the services you use. Costs start at a few euros per hour for the creation of the press release and can rise to several hundred euros for distribution to a large number of media or for publication on a major press platform. Below is an overview of the possible costs for the creation, distribution and publication of a press release.

Creation: The cost of creating a press release depends on the complexity of the release and the time required. These costs can vary depending on the service provider and the scope of the press release.

Distribution: The cost of distributing a press release to different media can vary depending on the number of recipients and the services required. Some service providers offer an all-inclusive package that includes the creation and distribution of the press release.

Publication: The cost of publishing a press release on a major press platform depends on the size and nature of the release. These costs can vary depending on the provider and the size of the release.

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