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Shortage of skilled workers: Are you having problems recruiting applicants or employees?

07/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

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No time for pointless inquiries - How to find the right target group through the right positioning, address them and turn them into desired customers

06/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In order to find the right target group, address them and turn them into desired customers, it is important to choose the right positioning. This involves developing a strategy to define the company, its products and its services to the target group and make them unique.

First, identify your target audience so you can find the right positioning. Determine who your target audience is and what their needs are so you can choose the right strategy to appeal to them.

Once you have identified your target audience, you can focus on positioning. Identify your strengths and weaknesses and focus on how you can stand out from your competition. Define your brand identity and decide how you want to represent your brand.

Next, develop a strategy for your positioning. Create a brand positioning strategy that will help you reach and influence your target audience. Develop a unique message that will attract target audiences and decide which channels they can best use to spread your message.

By following these steps, you can develop effective strategies to find, target, and convert the right audience into desired customers.

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