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What distinguishes the Media & PR Database from other PR software?

09/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.

The advantages of the Media & PR database at a glance:

  • Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)

  • GDPR-compliant - no journalist data included, only from freely accessible sources

  • High coverage

  • Reasonable price

  • Regular updates

  • Contract period & no automatic renewal

  • Multi-user capability from version Team

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    Who are our products & services aimed at?

    09/02/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    Who are our products aimed at? Who is the target group of Fischer | Data Science.?

    There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.

    In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.

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    How to strategically build your press distribution list

    08/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.

    Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.

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    The most important SEO measures 2023 for online stores and websites

    08/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    1. Optimize your page title, meta description and URL structure.

    2. Create a directory for your website content and organize your content in a user-friendly structure.

    3. Perform a comprehensive keyword research and optimize your website accordingly.

    4. Create a site map and update it regularly.

    5. Optimize your page content and avoid duplicate content.

    6. Add quality backlinks and create a good link network.

    7. Optimize your images and videos for SEO.

    8. Integrate social media into your website.

    9. Make sure your website is mobile friendly.

    10. Speed up the loading time of your website.

    11. Create a blog for your website and publish content regularly.

    12. Avoid spamming and avoid black hat techniques.

    13. Use SSL encryption for your website.

    14. Use proper schema markup.

    15. Use a good content management system (CMS).

    16. Implement professional e-commerce tracking.

    17. Use rich snippets.

    18. Use a professional SEO audit service.

    19. Use a professional SEO monitoring tool.

    20. Keep your website always up to date.

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    What does a press distribution list cost?

    08/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.

    Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.

    Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.

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    Our offer to you:

    Media & PR Database 2024

    Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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