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Writing e-mails to editors - Where can I find suitable editors' addresses?

11/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Are you looking for suitable editorial addresses to which you can send your press releases? With our Media & PR Database 2022, we offer you a cost-effective PR solution that includes everything you need to save valuable time researching contacts and reach more editorial offices with your news.
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Demo version of the media & PR database - Register now for the online demo

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Welcome to the demo version of the Media & PR Database. This demo version is a free trial version of the Media & PR Database that gives you a look at the functionality and performance of the full version.

This is a free demo version that gives you a look at the functionality of the full version of the Media & PR Database. You can use the demo version to get acquainted with the user interface and behavior of the database and see how it can help you with your media and PR tasks.

To give you access to the demo version, you need to register first. The registration process is simple. You just need to enter your name, email address and a password. After that, you will be able to access the demo version.

Once you access the demo version, you can use the various features of the media and PR database. For example, you can conduct research, add new contacts, create email marketing campaigns, write press releases and much more.

Try the demo version now and see how the database can help you with your media and PR tasks. If you have any questions or suggestions, feel free to contact us. We wish you much success with the demo version!

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How to build a press distribution list at low cost

10/07/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The easiest and, above all, most cost-effective way to build up a press distribution list is to start with a list of all media such as newspapers, magazines/magazines, radio and TV stations, and news agencies. Only those who have a good overview of the currently relevant media channels can be sure not to overlook any major players. Google will not help you with this, as the time required to get this market overview from scratch on your own runs into the hundreds of hours.

That's why the Media & PR Database exists. It offers you firstly an excellent overview of the German-speaking media market and secondly represents an efficient research tool for the identification of suitable editorial offices and journalists, in which you can deposit further contact data at any time.

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Instruction Media & PR Database

10/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Login & Functions

Activation, Login & Database Access:

After confirming activation via email link, you can log in to the "My Account" area using your established login name and password via the person icon in the header area of the www.fischer-data-science.com website (to the left of the "i icon").

In the "My Account" area you can access and change your customer and account settings, view and download your orders and invoices (HTML or PDF, soon additionally as machine-readable XInvoice), access your search history, favorites and watchlist as well as create, manage and open your own lists (tab "My Lists").

Under the "Security" tab, you have the option to change your password, view your login history, log out devices that are currently logged in, and request your personal customer data for download in accordance with DSGVO.

Under the "Orders/Databases" tab, you can access this by clicking on the "Open Media & PR Database" button.

Alternatively, you can access the overview & search screen of the media & PR database by mouse-over via the sub-item "Overview & Search" (1st sub-item of the menu item "Media & PR Database") via the main menu or use the direct link https://www.fischer-data-science.com/en/media/overview/.

Overview & Search screen:

Figure 1 shows the backend area of the master table with search and filter mask (top of image), where you can, for example, list the radio stations included in Germany or further filter and sort by more than 20 filter criteria (including city, state, country, title, relevance/reach for prioritization, editorial email address, editorial phone number, fax number, type, Facebook, Instagram, YouTube, LinkedIn, Xing, number of Wikipedia views). Searching by keyword or tag is also possible.

A right click with the mouse on a cell value in the table (e.g. city) opens a list with all entries of this feature. A normal click (left click) with the mouse on a symbol opens the stored entry (e.g. the Facebook profile) in a popup window or controls the search function at Xing or LinkendIn for journalists or editors as well as departments to quickly find concrete contacts in the editorial offices.

A mouse click on an icon or feature while holding down the Ctrl key, on the other hand, opens the corresponding feature as a new browser tab in the background.

Figure 1: Master table "Overview & Search" with search mask. When mouse-over the title of a medium, you will get a short description of the same, if a Wikipedia article is available for the medium.

The bulk functions (engl. mass editing; see checkboxes on the left of the image) allow you - as you are used to from your email provider, for example - to edit several of the selected entries simultaneously (per page between 5 and 1. 000 entries displayable), to open the stored media URLs or further stored features such as Facebook presences in new tabs in the background, to add to favorites list or watchlist, to remove personally stored information again as well as to export the entries & contact data of the selected editorial offices in CSV or JSON format.

To be able to send an email without export directly and individually to an editorial office with your email program, simply click on the corresponding email address, which opens your email program or a new window there.

Clicking on the name of the medium opens the detail view of an entry. Here you will find a short description in the form of the Wikipedia article with useful information such as reach and target audience of the selected medium with all links to the social media channels and the contact details of the editors. Furthermore, you also have the option here to rate the medium, to put it on a list, to create your own lists (e.g. to-do list, campaign list "Campaign X in period Y"), to deposit your own comments and notes for documentation purposes of the communication that has taken place or the contact that has been made incl. feedback.

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Editorial database: Can I send my press releases directly?

09/26/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our media & PR database is a research tool and, as an editorial database, contains the e-mail addresses of editorial offices that you can export and use to contact the media directly. Sending via the system is currently not possible.

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Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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