12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
SPSS (Statistical Package for the Social Sciences) is a software used for statistical analysis and for creating reports, graphs and tables. It provides tools to analyze, understand and transfer complex data. It is a powerful tool to produce research results that can be used for decision making and strategic planning. It can also be used as a data management tool to organize and manage data.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A crawler is a program that navigates the World Wide Web. It follows links to other pages and downloads their content to analyze it. Thus, it collects information about the structure of the web and stores it in a database. For example, it can collect all available links or all words on the page. Afterwards, this database can be used for different purposes, e.g. for search engines, for price comparisons or for scientific research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.
11/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To learn how to research properly, there are several techniques you can use.
1. Plan your research: to conduct effective research, you should plan one in advance. Make a list of all relevant topics, information, sources or terms you want to research.
2. Use search engines: Use search engines such as Google or Bing to find information. Try to use specific search terms to filter the results that are helpful for your research.
3. Use free databases: Use free databases such as JSTOR or LexisNexis to find specific information. These databases often offer a variety of scholarly articles, legal opinions, and other useful information.
4. Use experts: If possible, try to contact experts to get specific information or expert opinions.
5. Verify your information: Once you find information, you should always try to verify the sources to make sure they are reliable.
6. Be critical: be critical when selecting and evaluating information. Make sure you have a good balance of facts and opinions to make your research reliable and informative.