News / Blog: #xing

What is an advertising agency?

An advertising agency is a company that specializes in planning, developing and implementing advertising campaigns. They develop strategies to advertise and market products and services. They offer consulting, research, planning, creativity and implementation to help companies achieve their goals.

What is News Clipping?

News clipping is a service to collect, archive and share news and articles from various media. It is a convenient way to keep up to date with the latest news and developments. The most common use cases of News Clipping include businesses looking for information about their company and industry, as well as journalists and researchers keeping track of the latest news and trends. News clipping can also be used to track specific topics, such as new products or services.

What is triangulation?

Triangulation is a technique used in research and statistics to check the validity and reliability of data. It means using multiple techniques, sources, or approaches to collect and verify the same data to ensure that the results are consistent and reliable. Triangulation is often used in qualitative research to ensure the certainty of research findings.

What is a research project?

A research project is a systematic and structured approach to exploring a particular topic or problem. It may consist of a combination of research methods, including experimental studies, surveys, interviews, literature studies, data analysis, and more. A research project has the goals of identifying, understanding, and solving.

What is desk research?

Desk research is a process of gathering information from existing, publicly available sources. It is a method of primary market research in which data is collected by analyzing publications, websites, reports, statistics and other available sources. Desk research has the advantage of being quick, inexpensive, and a suitable method for researching a wide range of topics.