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What are common problems in marketing?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.

2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.

3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.

4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.

5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.

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How do you find suitable companies?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are several ways to find suitable companies or businesses. One way is to use online search engines and look for companies that offer certain products or services. There are also various industry portals where one can do research. In addition, one can use various business directories to find businesses that offer certain products or services. One can also use various social networks such as LinkedIn or Xing to search for suitable businesses. Another option is to research local businesses and contact them directly.
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What is a market report?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A market report is a summary of current market conditions for a particular industry or product. It may include information such as prices, supply and demand, competition, and market trends. A market report may also include an analysis of the market environment, market potential, and other factors that affect business decisions. Market reports are often prepared by market research firms, economic research institutes, government agencies, and other groups to help companies make decisions about their investments, marketing strategies, and products.
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What are the largest customer groups of marketing address providers?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The largest customer groups for marketing addresses are:

1. Companies and organizations

2. Customers and prospects

3. Partners and suppliers

4. Suppliers and distributors

5. Media and publishers

6. Authorities and institutions

7. Retailers

8. Resellers

9. Online stores

10. Market research institutes

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What is customer analysis?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer analytics is a method of business research that involves collecting, analyzing, and interpreting customer information to gain a deeper understanding of customers' needs, motivations, and behaviors. It is an important technique for understanding who customers are, what they want, and how they make decisions. Customer analytics helps companies provide customized products and services that are tailored to customer needs.
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