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Working from home - There are ways to make money online

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Freelance Writing, Design, or Programming: If you have skills in any of these fields, you can work as a freelancer and take on projects from home.

Affiliate Marketing: You can promote products from other companies and get a commission when someone buys through your affiliate link.

Selling Online: You can sell your own products on a platform like Etsy or Amazon, or work as a reseller on a platform like eBay or Amazon.

Online surveys: Companies and market research institutes pay for your opinion when you take part in online surveys.

Virtual Assistant: You can do administrative tasks for companies and individuals from your home.

Social Media Management: If you have experience in social media management, you can help companies manage their social media accounts and create content.

Online Tutoring: If you have teaching experience, you can work as an online tutor.

There are many more ways to make money online from home, but these are some of the most popular options. It's important to do your research carefully and make sure you're getting paid for legitimate work.

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Find contact persons at the decision-making level - this is how you find relevant contacts

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Finding and contacting decision-makers can be a crucial aspect of business development and networking. Here are some tips on how to find relevant contacts:

Research online: Use search engines and social media platforms to find people who work for companies or organizations that are relevant to your business. Look for job titles that indicate decision-making authority, such as CEO, CFO, or Head of Sales.

Attend networking events: Attend industry conferences, trade shows, and other networking events where decision-makers are likely to be present. Bring business cards and be prepared to introduce yourself and your company.

Use LinkedIn: LinkedIn is a powerful tool for finding and connecting with decision-makers. Use the search function to find people by job title, company, or location, and send them a connection request with a personalized message.

Ask for referrals: If you have existing business contacts or partners, ask them if they know anyone who could be a relevant decision-maker for your business. They may be able to introduce you to someone who can help.

Use a professional contact database: There are many professional contact databases available online that can help you find and contact decision-makers. Some popular options include ZoomInfo, Hoovers, and Dun & Bradstreet.

When contacting decision-makers, it's important to be clear and concise in your messaging. Explain why you're reaching out and how your business can help theirs. Be respectful of their time and follow up appropriately if you don't hear back. Building relationships with decision-makers takes time and effort, but it can be a valuable investment for your business.

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Is it worth studying journalism?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Whether it's worthwhile to study journalism depends on a number of factors, including your personal interests, goals and circumstances.

If you have a passion for writing and reporting and are able to draw the attention of others to important issues, studying journalism can help you hone your skills and prepare you for a career in journalism. A journalism degree offers you the opportunity to learn about various aspects of journalism, such as research, interviewing, writing techniques, ethical standards, and media law.

A degree in journalism can also help expand your career opportunities, as many media companies prefer a journalism degree as a qualification for entry-level positions. However, there are also many journalists who are successful in the industry without having a formal degree in journalism.

It is also important to note that journalism is a rapidly changing field and the demands placed on journalists can change constantly. Therefore, it is important to acquire a wide range of skills during your studies and to continue learning throughout your career.

In summary, studying journalism can be worthwhile if you have a passion for writing and reporting and want to pursue a career in journalism. However, there are other paths into the industry, and it is important to consider your personal circumstances and goals before choosing to study.

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What is a marketing budget?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A marketing budget refers to the amount of money a company or organization allocates to marketing activities over a specific period. The budget is used to fund various marketing activities such as advertising, promotions, events, market research and digital marketing.

Marketing budget can be determined based on various factors such as company size, type of product or service, target audience, marketing goals and overall budget available.

An effective marketing budget enables a company to plan, implement and monitor its marketing strategy. It also helps measure ROI (return on investment) and ensures the company is focusing marketing spend on the most promising channels and actions to achieve the desired growth and success.

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Posting Ads on Google Ads - A Beginner's Guide

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Google Ads is one of the most effective platforms to reach your target audience online. With Google Ads, you can place ads that are tailored to the needs of your potential customers and present your products or services. In this article, you will learn how to place ads on Google Ads and what you should pay attention to when creating ads.

Step 1: Create a Google Ads account

In order to start showing ads on Google Ads, you must first create a Google Ads account. Go to the Google Ads website and click "Start Now". Follow the instructions to set up your account.

Step 2: Keyword Research

Before you can create ads, you need to do keyword research. Keywords are the search terms that potential customers enter on Google when they search for a product or service. Find out which keywords your target group is using and which relevant search terms there are.

Step 3: Create a campaign

After keyword research, create a campaign. Choose the goal of your campaign (e.g. more traffic to your website or higher sales) and set the budget you want to spend on the campaign.

Step 4: Create ad groups

You can create multiple ad groups within your campaign. Each ad group has a specific theme and a set of keywords related to that theme. Here you can also specify which landing page the users should be directed to.

Step 5: Create ads

Create ads that match each ad group. Choose a headline and description that presents your product or service in an appealing way. Make sure your ads provide clear value to users and are tailored to your audience.

Step 6: Determine the ad format

There are different ad formats to choose from such as text ads, display ads or video ads. Choose the ad format that best fits your business and purpose.

Step 7: Audience Settings

Determine the audience you want to reach with your ads. Here you can, for example, select demographic characteristics, interests or user behavior.

Step 8: Bid

Set how much you want to bid for each click on your ad. Here you should be guided by your budget and your target groups.

Step 9: Monitor and optimize

Monitor your campaign regularly and tweak it as needed. Analyze which ads are performing well and which aren't, and adjust your campaign accordingly.

Conclusion

Placing ads on Google Ads can be a very effective online marketing strategy for businesses. Careful keyword research, targeted targeting and constant optimization are the keys to success in online marketing.

Once the ads are running, it's important to continually monitor them and make adjustments as necessary to ensure they're effective and achieving the desired goal.

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