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In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.
Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.
If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.
It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.
In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.
Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.
Are you already active where your potential applicants are?
With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.
You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.
Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.
Many founders and businesses struggle to regularly attract new customers to your offering. Have the following points in mind to develop the right new customer acquisition strategy:
1. Create an attractive and appealing offer.
2. Build a network and use social media to promote your business.
3. Create a rewards program to reward the loyalty of your existing customers.
4. Offer free or low-cost trials of your products or services.
5. Create an engaging email marketing campaign.
6. Run sweepstakes and contests.
7. Use affiliate marketing to spread your offer to new customers.
8. Offer discounts to customers to encourage them to buy.
9.Build a testimonial program to spread the word about your business.
10. Develop a strong online presence to make your business more visible.
In this guide, we show you how to take the first steps in our media & PR database and find suitable media for your request. In doing so, we introduce you to the most important functions and best search strategies.
Read the quick guide & documentation of the most important functions here