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Which lead sources really (still) work in 2024

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization

2. Content marketing

3. E-mail marketing

4. Video marketing

5. Social media

6. Online advertising

7. Events

8. Influencer marketing

9. Paid advertising

10. Affiliate marketing

11. Direct advertising

12. Webinars and online seminars

13. Content syndication

14. Mobile marketing

15. Native advertising

16. Pop-up ads

17. Seo tools

18. Offline advertising

19. Cold calling

20. Online PR

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Data Science: Which tools and methods you should know about

12/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Python: Python is one of the most widely used programming languages for Data Science. It is a powerful open source language that can be used for many applications, including machine learning.

2. R: R is a programming language used for statistics, data mining and visualization. It is also an open source language that is easy to learn and has many applications for Data Science.

3. SQL: SQL is a standard programming language used for querying and manipulating databases. It is an essential tool for Data Scientists as it provides a way to store and retrieve data.

4. Machine learning frameworks: machine learning frameworks such as TensorFlow, PyTorch, and Scikit-Learn provide developers with extensive machine learning libraries. These frameworks can be used to create algorithms that learn on data to perform specific tasks.

5. Data Visualization Tools: Data Visualization Tools such as Tableau, Matplotlib, and Seaborn help Data Scientists present data in an appealing and informative way. With the right tools, data can be easily interpreted to discover trends and other important insights.

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Book tip: Thinking, Fast and Slow

12/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Thinking, Fast and Slow is a popular non-fiction book by Nobel Prize winner Daniel Kahneman that deals with human decision making. It describes two systems of thinking: the intuitive (fast) and the rational (slow). The book describes how these two systems influence our behavior and how one tends, consciously or unconsciously, to use one system more than the other. It provides a structured introduction to psychological research that enables readers to better understand their own behavior and that of others. It is an instructive work that will be of interest to psychologists and non-psychologists alike.
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Best Sales Strategies for B2B Vendors & SaaS Software Companies 2023

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in content marketing: Content marketing is one of the most effective ways to attract new customers, retain existing customers and strengthen your B2B marketing. Create expensive content to reach your market and optimize the content for search engine optimization (SEO).

2. Build a strong network: Networking is an essential part of B2B sales. Build strong relationships with your customers to generate more sales. Go to industry events, attend trade shows, and participate in webinars.

3. Leverage the power of social media: social media is a powerful tool to get your brand known and attract new customers. Build a solid presence on all major social media platforms and take advantage of the opportunities they offer.

4. Use referral marketing: referral marketing is one of the most effective B2B sales strategies. Ask your existing customers to recommend your company and offer them incentives to do so.

5. Appear professional: a professional appearance is crucial to increase your B2B sales. Invest in a professional logo, website and other marketing materials that represent your brand.

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Long-term investments - Why investing in your own education has the highest ROI

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Investing in your own education is one of the best investments you can make. When you invest in your own education, you get more than just a financial return. You also get the opportunity to expand your knowledge horizons, gain access to new career opportunities, and improve your skills.

One important reason why investing in your own education yields such a high return is that investing in your knowledge and skills is sustainable at work and in life. When you invest in your own education, you are investing in yourself and your future. This can help you develop the skills you need to be successful in your career, be financially secure, and live a more fulfilling and fulfilling life.

Another thing that makes investing in your own education so valuable is that it is a long-term investment. When you invest in your own education, you can look forward to a life of financial security and fulfillment. You'll be able to feel confident about earning a higher income while being able to forge your own path.

Finally, investing in your own education can also help you learn new skills and expand your knowledge. This can help you improve at your job and find new, innovative ways to achieve your goals.

In today's world, investing in your own education is a must in order to have a career and be financially secure. When you invest in your own education, you get a long-term investment that will more than pay for itself.

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