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How to make your company known with targeted PR measures

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a targeted PR strategy: develop a strategy that will help you target the right markets and plan the right type of PR activities.

2. Define your target market: identify those to whom you can best market your company and plan your PR activities accordingly.

3. Create a PR kit: create a kit, known in the PR industry as "press materials," to provide journalists, bloggers and other influencers with information about your company.

4. Introduce a small PR team: look for a PR team to represent your company to the public and create the right media and consumer contacts.

5. Issue press releases: Issue press releases to spread the news about your company and attract media attention.

6. Choose the right social media channels: Choose the social media platforms that best reach your target market and post content regularly to promote your brand.

7. Conduct sponsorships: Consider sponsoring local events, happenings or organizations to get the word out about your business.

8. Participate in PR campaigns: Get involved in campaigns that benefit your brand, business and services.

9. Build a list of press distributors: Build a list of press outlets to which you can send information about your company to attract media attention.

10. Conduct benchmarking: Regularly measure the success of your PR efforts to see what is working and what is not.

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How do you get orders as a freelancer?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a freelancer, there are several ways to get jobs. On the one hand, you can build your own customer base by advertising via social media or your own website, for example. On the other hand, you can also go to online platforms like Upwork, Freelancer or Fiverr and register there to find jobs. Participating in freelancer networks and contacting companies and agencies that are looking for a freelancer can also be a good way to generate jobs.
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How do I become successful as a self-employed person / in self-employment?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: The first and most important requirement for success as a self-employed person is that you define clear goals and follow through on them. Think about what kind of success you want to achieve and make sure your goals are realistic and achievable.

2. Create a business plan: a business plan will help you define your goals and provide a clear path to achieve them. In doing so, you should create a detailed plan for your finances, marketing strategy, customer service and cost structure.

3. Familiarize yourself with all legal and financial aspects: as a self-employed person, you must be aware that you have to comply with various legal and financial requirements. Educate yourself on all aspects and be in regular contact with a tax advisor to ensure that all of your business is conducted correctly and in a legally compliant manner.

4. Engage with your competitors: to be successful, you need to know what your competitors are doing and how you can stand out. Be creative in developing services and products that meet your customers' wants and needs.

5. Use social media: social networks offer you a unique opportunity to promote your services and products. Use the platforms to communicate with your customers, get feedback and spread your brand.

6. Be patient and stay on top of things: Success as a self-employed person requires patience and good planning. Set short and long term goals, check your progress regularly and make sure you are on the right track.

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Remote work in 2023 - Work independently of location as a developer or data scientist

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In 2023, it will be even easier for developers and data scientists to work regardless of location. Companies will increasingly move to encourage employees to do their work from anywhere, whether traveling, on vacation, or from home.

Many companies will take full advantage of working from home by helping employees create and manage their work environment and by providing them with the right tools they need to work location independent.

Due to advancing technologies and improved e-commerce options, companies will also be able to provide employees with a simple and secure platform through which they can access all the data and applications they need to get their daily work done.

As a result, it will be easier for developers and data scientists to work from anywhere while reaping the benefits of location-independent work - more flexibility, better work-life balance and cost savings.

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How do I become a programmer?

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become a programmer, you must first have an understanding of the fundamentals of programming. This includes concepts like variables, loops, functions, and data structures. Some programmers learn these basics through online courses, books, or video tutorials. Others take a programming course at a university or technical school.

Once you understand the basics of programming, you should choose a programming language that you are comfortable with and want to master. Some popular languages include C++, Java, Python, JavaScript, and PHP.

It is also important that you understand the tools and utilities that will help you program. These include development environments, debuggers, versioning systems, and frameworks.

Over time, you can then specialize in certain areas of programming, such as web development, mobile development, or database programming.

It is important that you program regularly to improve your skills. It's a good idea to start small projects and try to finish them to deepen your understanding of programming.

It's also important to keep your skills sharp by participating in contests and hackathons. These activities will help you refresh your knowledge and improve your skills.

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