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What are Responsive Search Ads?

03/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Responsive search ads are a type of ad format in Google Ads that allows advertisers to automatically adapt ads to the search queries and interests of their potential customers.

Unlike traditional text ads, which require advertisers to manually create and optimize ad copy, Google Ads automatically generates ad content based on the keywords entered, ad targets, and other campaign parameters. This involves creating multiple ad texts and headlines, which are then intelligently combined and customized to present the most relevant ads to users.

With Responsive Search Ads, advertisers can be more flexible with ad content while optimizing ad performance because Google Ads automatically selects and uses the combinations of ad content that work best. This can lead to higher click-through and conversion rates, and reduce advertising overhead because fewer manual adjustments are required.

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Why you can't get around Python

03/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Python is one of the most widely used programming languages in the world and is popular with developers and businesses alike. Here are some reasons why you can't avoid Python:

Simple syntax

Python has a simple, easy-to-understand syntax that makes it easy to learn, even for beginners. The clear syntax also makes it easier to read and understand code, which makes it easier to collaborate with other developers.

Wide range of applications

Python can be used in many areas, including web development, data analysis, artificial intelligence, machine learning, and many more. This versatility makes Python one of the most important programming languages in the world today.

Diverse libraries and frameworks

Python has a large number of libraries and frameworks that make it easy for developers to create complex projects quickly and efficiently. Libraries like NumPy and Pandas are essential in data analysis and machine learning.

Large developer community

Python has a large and active developer community that is constantly developing new libraries, frameworks, and tools and making them available to the community. This community promotes the exchange of ideas and knowledge and contributes to the continuous improvement of Python.

Companies rely on Python

Python is used by many large companies such as Google, Amazon, Netflix, and IBM. These companies use Python in a variety of areas, from data analysis to web application development. When large companies use Python, it is a sign that it has a strong future.

Conclusion:

Python is a powerful and versatile programming language that is used in many fields. With a simple syntax, a large number of libraries and frameworks, a large developer community, and a wide range of uses, Python is a programming language you can't go around.

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What is a good, typical or average click through rate for Google Ads?

03/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The average click-through rate (CTR) for Google Ads can vary depending on the industry, target audience, ad format, and keyword. It is therefore difficult to give an exact figure as "typical" or "average".

However, there are some industry-specific benchmarks that can serve as a guide. According to a study by WordStream, the average CTR for search ads in 2021 was about 2.41% for the search network and 0.35% for the display network. For Shopping ads, the average CTR in 2021 was about 0.69%.

However, it is important to note that a high CTR does not always equate to a successful campaign. Other factors such as conversion rate and ROI are also important factors to consider.

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What is meant by evaluation?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Evaluation is a process of systematically and methodically assessing the effectiveness, efficiency and sustainability of projects, programs, measures or strategies. The aim of evaluation is to gain knowledge about whether the objectives have been achieved, whether the measures have been successful and whether they have produced the desired benefits. The results of evaluation can help inform decisions, improve processes and actions, and initiate change.

Evaluation involves several steps, including formulating evaluation questions, establishing criteria and indicators, selecting methods for data collection and analysis, conducting fieldwork, analyzing data, reporting, and disseminating results. Both quantitative and qualitative methods are used to obtain comprehensive findings.

There are different types of evaluations, such as process evaluations, outcome evaluations, impact and sustainability evaluations, and meta-evaluations. The choice of the type of evaluation depends on the objective and the questions to be answered.

Overall, evaluation is an important part of project management and contributes to the continuous improvement of measures and programs.

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Fix web page load time problems - This may be the cause

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A fast load time is crucial for a positive user experience and the success of a website. When a website loads slowly, there are several reasons why this can happen. Here are some possible causes and solutions:

Large file sizes: If a web page contains a lot of images, videos, or other media files, this can significantly slow down the load time. Solution: reduce the file size by compressing images, optimizing videos, and removing unused media files.

Server problems: a slow or overloaded server can affect the website loading time. Solution: choose a hosting provider with high performance and scalability or optimize your server to achieve better performance.

Too many HTTP requests: If a website sends too many HTTP requests to retrieve resources such as images, scripts, or stylesheets, it can slow down the loading time. Solution: combine files, minimize CSS and JavaScript files to reduce the number of HTTP requests.

Slow DNS server: A slow DNS server can cause the browser to take longer to connect to the website. Solution: Use a faster DNS server or improve the performance of your DNS server.

Browser cache: If the browser cache is full or not configured correctly, this can affect the website loading time. Solution: enable browser cache and configure it properly to cache frequently used resources.

Plugins and scripts: Too many plugins and scripts on a website can slow down the loading time. Solution: remove unneeded plugins and scripts or combine them to reduce the number of HTTP requests.

Mobile devices and networks: a slow mobile connection or outdated devices can affect the loading time of a website. Solution: optimize your website for mobile devices and slow connections.

By identifying and fixing these issues, you can improve your website load time and provide a better user experience.

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