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Fresh Leads Every Day - How to Generate More Inquiries for Your Business

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a landing page: Create a landing page where you encourage prospects to sign up for your offer. This is an important first step in generating leads.

2. Start an email marketing program: an email marketing program is an effective way to get new leads. Use an email marketing program to reach your target audience by sending specific emails and newsletters to them.

3. Use social media: Use social media to generate new leads. Create campaigns on different platforms to attract new prospects.

4. Publish content: Publish relevant content regularly to increase your company's visibility and generate more leads.

5. Run sweepstakes: Sweepstakes are a great way to generate new leads. Create a sweepstakes where prospects have to register for your offer to have a chance to win.

6. Build a network: A strong network is another effective way to generate new leads. Look for people who are active in your industry and make contacts. You can also create different networking groups to reach more people.

7. Advertise on search engines: search engine advertising is an effective way to generate more leads. Create ads that promote your offer and place them on different search engines.

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What is the cost of a limited liability company?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The costs of setting up and running a limited liability company (GmbH) can vary depending on the country, legislation and individual conditions. Here are some of the typical cost items that may be incurred in the formation and operation of a limited liability company:

Formation costs:

Notary fees:

The formation of a GmbH requires the notarization of the articles of association by a notary public. The costs for this service can vary depending on the country and the capital of the GmbH. Registration costs:

The GmbH must be registered in the commercial register, which may involve fees.

Stock capital:

A GmbH requires a minimum share capital, which may vary depending on the country. In Germany, for example, the minimum share capital is 25,000 euros.

Advisory fees:

It may be advisable to seek legal and tax advice to ensure that the GmbH is properly formed and managed. These consulting costs vary depending on the service provider. Office expenses:

Rent for business premises, office equipment, ongoing operating costs, etc.

Personnel costs:

Salaries and social security contributions for employees, if applicable.

Taxes and duties:

The limited liability company is subject to various taxes such as corporate income tax, business tax and sales tax, depending on its activities and income.

Bookkeeping and accounting costs:

Costs for bookkeeping, financial statements and possibly the services of a tax advisor. Insurances:

Depending on the type of business, various insurances may be necessary, e.g. liability insurance, business interruption insurance, etc.

Other costs:

Marketing and advertising, royalties, patent costs (if applicable), and other operating expenses. It is important to note that the exact costs will depend on several factors, including the country in which the limited liability company is incorporated, the specific industry in which it operates, the number of employees, and the individual business situation. It is recommended to seek professional advice to obtain accurate information on the costs of establishing and operating a limited liability company in your region.

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What is the AIDA formula?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The AIDA formula is a proven model in the field of marketing and advertising that is used to develop advertising messages and campaigns. The acronym "AIDA" stands for the four stages a potential customer goes through before making a purchase decision. The AIDA formula helps advertisers craft their messages to effectively address these four phases. The four phases are:

Attention: This first phase is about grabbing the attention of the potential customer. The advertising message or ad needs to be eye-catching and appealing to get the customer to take a closer look at the product or service.

Interest (Interest): After attracting attention, the next step is to get the customer interested. This is often done by highlighting benefits, features and added value of the advertised product or service. The customer should understand why the advertised offer is relevant to them.

Desire (desire): In this phase, the advertising message attempts to create the customer's desire or craving for the product or service. This can be achieved by presenting compelling arguments, testimonials, reviews, or special offers.

Action: The final phase of the AIDA formula aims to get the customer to take action. This may include purchasing the product, filling out an inquiry form, subscribing to a newsletter, or any other desired action. The message should be clear and actionable.

The AIDA formula serves as a guide for designing advertising messages and campaigns to ensure that they capture the attention of the target audience, generate interest, increase desire for the advertised product or service, and ultimately lead to action. However, it is important to note that not all advertising campaigns need to go through all four phases with the same intensity. Depending on the product, target group and marketing objective, the focus may be on a particular phase.

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Customer acquisition - Why your sales force is the most important element for their success

09/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Customer acquisition is a key element to the success of your business. With a successful sales force, you can increase your sales, generate more leads, and achieve higher customer retention. With effective customer acquisition, you can increase your reach and attract new customers that will help you expand and grow your business.

A strong sales force is not only important for new customers, but also for existing customers. It helps you provide a better customer experience and helps you retain your customers and keep them informed about new products and services. Effective sales also helps you increase your brand awareness and market your products and services.

A professional sales force can also help you reduce your costs. With a professional sales force, you can generate more revenue by making your advertising and marketing more efficient. You can also negotiate better with your customers and increase your sales by setting the right prices.

Sales also helps you improve the way you work. You can streamline your processes and procedures to achieve greater productivity and efficiency. A professional sales force can also help you improve your customer service by responding to and taking care of customer needs.

Sales is an important part of any business, and an effective sales force is central to your company's success. It can help you increase sales, attract new customers, and improve customer retention. With a professional sales force, you can succeed and grow your business.

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What does a UG (haftungsberschränkt) cost?

09/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Unternehmergesellschaft (haftungsbeschränkt) or UG (limited liability company) is a German legal form intended primarily for smaller companies with low start-up capital. The costs of starting and operating a UG can vary, much like a GmbH. Here are some of the typical cost items that may be incurred when forming and running a UG:

Formation costs:

Notary fees:

The formation of a UG requires the notarization of the articles of association by a notary public. The costs for this service can vary depending on the country and the capital of the UG. Registration costs:

The UG must be registered in the commercial register, which may involve fees.

Stock capital:

The UG requires a minimum share capital, which is, however, lower than that of a GmbH. The minimum share capital may differ depending on the country.

Advisory fees:

Legal and tax advice may be advisable and may be part of the costs of setting up and running a UG.

Office expenses:

Rent for business premises, office equipment, ongoing operating costs, etc. Personnel costs:

Salaries and social security contributions for employees, if applicable.

Taxes and duties:

The UG is subject to various taxes such as corporate income tax, trade tax and sales tax, depending on its activities and income.

Bookkeeping and accounting costs:

Costs for bookkeeping, financial statements, and possibly the services of a tax advisor. Insurance:

Depending on the nature of the business, various insurances may be necessary, e.g., liability insurance, business interruption insurance, etc.

Other costs:

Marketing and advertising, licensing fees, patent costs (if applicable), and other operating expenses.

As the UG is a specific German legal form, costs are highly dependent on German legislation and market conditions. It is recommended to seek professional advice to obtain accurate information on the costs of establishing and operating a UG in Germany.

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