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PR software vs. press portals - what is the difference and which ones are available?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

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What marketing tools are available?

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many different types of marketing tools that can be used for different purposes. Some of the most common tools are:

1. Email marketing: email marketing tools allow you to create, send and track emails to potential customers. Some tools offer additional features such as personalization, automation and integration with other tools.

2. SEO: SEO tools allow companies to optimize their websites for search engines to improve their visibility.

3. Social media marketing: these tools enable companies to market their brands and products through various social networks.

4. Content marketing: content marketing tools help businesses create relevant content and then distribute it through various channels.

5. Online advertising: online advertising tools help businesses run their ads on different platforms and track how customers respond to their ads.

6. Analytics: Analytics tools enable businesses to measure their brand presence and track how customers respond to their campaigns.

7. CRM: CRM tools help businesses manage and track interactions with their customers to build better customer loyalty.

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How to build passive income with a digital product

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways you can build passive income with a digital product. Here are some of the best strategies you can use:

1. Create a digital product. This can be an e-book, a video course, a membership area, or anything else you can offer as a digital product.

2. Build an email list. Email is one of the best ways to reach potential customers. By collecting email addresses, you can expand your customer base and send them regular updates about your product.

3. Use social media. Use social media to promote your business and product. This will help you reach more people and promote your product.

4. Build a website. A website is a great way to educate and sell customers on your product.

5. Create an affiliate program. With an affiliate program, you can allow others to promote your product on your website. You will then receive a commission when someone buys your product through an affiliate link.

6. Use online advertising. Advertising on websites and social media is another way to promote your product.

7. Publish a blog. A blog is a great way to learn more about your product and provide more information to your customers.

With a combination of these strategies, you can build passive income by selling your digital product. As you refine your strategies and reach more people, you can generate even more revenue.

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You have already tried everything and still your website gets far too few visitors?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are some steps you can take to get more visitors to your website.

1. Make sure your content is high quality. Your content should be relevant to your target audience and provide value to readers.

2. Perform an SEO analysis. To reach more visitors, you need to optimize your website for search engines.

3. Create a social media strategy. Social media can be a valuable source of new visitors.

4. Create a newsletter and build an email list. Email can be a very effective and inexpensive way to generate new visitors.

5. Invest in search engine advertising. Search engine advertising can be a valuable source of quick visitors.

6. Build a network. Networking to other websites can help you generate more visitors.

7. Take advantage of guest posts. Look for sites that accept guest posts and write posts that link to your site.

8. Conduct A/B testing. A/B testing can help you figure out how to optimize your website to attract more visitors.

9. Build an app. Apps can be a very effective way to drive traffic to your website.

10. Use Influencer Marketing. Influencer marketing is a great way to generate more visitors.

By following these steps, you can get more visitors to your website. However, it is important to note that the results will not happen overnight. You need to invest time and effort to get the best results possible.

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Data Mining vs. Scraping Tools - Why Email Extractor Tool Will Get You Nowhere

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Email extractor tools are primarily designed to extract specific data from the web. These tools are able to search websites for certain keywords and capture email addresses such as. @domain.com or @domain.com. However, since they are not looking for more information about an email address, their ability to provide more information about an email address is limited.

Data mining tools, on the other hand, take a more comprehensive strategy. They attempt to generate hypotheses and patterns from the collected data to gain a better understanding of the data. Available data mining tools include techniques such as classification, regression, clustering and association analysis. They can also be used to determine the links between email addresses and other information such as names, addresses, phone numbers, etc. In this way, data mining tools can provide much more information than email extractor tools.

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