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Publish guest posts - This is important to note

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to publish a contribution as a guest author on another website or in a magazine, there are a few things to consider:

Target audience and subject area: Make sure you know the target audience and subject area of ​​the website or magazine you plan to publish on. Your contribution should fit the target group and correspond to the topic focus.

Relevance and Quality: Your guest post should be relevant and of high quality to engage and provide value to readers. Carefully check the grammar, spelling, and formatting of your post.

Backlinks: Your guest post should not be viewed purely as a promotional post or as an attempt to generate backlinks to your own site. Instead, set links to relevant sources and only use links that offer added value for the readers.

Compliance with guidelines: Many websites and magazines have specific guidelines and requirements for guest posts, such as post length, formatting, or the use of images. Follow these guidelines to ensure your post can be published.

Contact: Before you send in your guest contribution, you should contact the responsible editor and express your interest in publication. Make sure you know their contact information and their preferences regarding the topic and format of the guest post.

Cooperation: It is important to develop a positive relationship with the host and to be responsive to their concerns and needs. Take responsibility and work closely with the host to ensure the guest post is published successfully.

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What is a media channel?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A media channel is a tool or platform through which information, news, or messages can be communicated to an audience. Media channels can be physical media such as newspapers, magazines or books, or digital media such as websites, social networks or email.

Some examples of different types of media channels include:

Print media: this includes newspapers, magazines, brochures, flyers, and posters.

Broadcast media: this includes television, radio, and podcasts.

Digital media: this includes websites, social networks, email, and mobile apps.

Direct marketing: this includes direct mail, telemarketing and face-to-face sales calls.

Event marketing: this includes trade shows, conferences, sponsorship events and press events.

Choosing the right media channel depends on various factors, such as the target group, the budget, the type of message, and the desired goal. A successful media strategy therefore requires a careful analysis of the target group and the available media channels to ensure that the information is conveyed effectively and appealingly and that the desired objectives are achieved.

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What are Google Search Network Partners?

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In addition to Google Search, the Google Search Network also includes various partner websites on which Google ads can be placed. These partner websites are part of the so-called Google search network partner network and can provide an additional opportunity for advertisers to target their ads to potential customers.

Google Search Network Partners are websites that have entered into an agreement with Google to display ads on the search network. These include, for example:

Websites of search engines such as AOL or Yahoo that use the Google search results network.

Websites of online directories or business directories such as Gelbe Seiten or Das Örtliche, for example

Websites of newspapers or magazines that place ads on their online platforms

These partner websites can be integrated into the search network in different ways. Some display ads only on specific pages or in specific sections of the site, while others display ads throughout the site. In either case, the same targeting options apply as for Google Search, and ads are served based on bids and relevancy criteria.

Using the Google Search Network Partner Program can mean more reach and visibility for advertisers, as their ads can be served on a larger number of sites. However, advertisers should note that the performance of ads on the Partner Network is often different than on Google Search itself, and therefore separate campaign optimization may be required.

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Writing and Publishing a Press Release - A How-To Guide

02/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Step 1: Choose a topic for your press release.

Before you start writing your press release, you must first choose a topic. Choose a topic that is interesting and that is tailored to your target audience. Think about what information you want to share with your audience, focusing on an important event, new product or service you offer.

Step 2: Research and write your press release.

Once you've chosen a topic for your press release, it's time to start your research. Gather as much relevant information as you can and make sure your facts are accurate. Then, create a draft of your press release and write it. When doing so, make sure your press release is short, concise and informative. Don't use technical terms and word your press release in plain, easy-to-understand English.

Step 3: Add a photo or video.

Photos and videos are a great way to illustrate your press release and reach your target audience. Add a photo or video to your press release if needed to make it more interesting and meaningful.

Step 4: Publish your press release.

Once your press release is complete, it's time to publish it. There are several ways you can publish your press release. You can send it to news outlets and other media, you can post it on your website or other websites, or you can share it on social media.

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FAQ - Writing a press release

01/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. What is a press release?

A press release is a notice issued by an organization or individual to inform the public about an event, product or service. It is usually sent to journalists, editors, and other members of the media, and it may also be posted on the organization's websites and social media channels.

2. How to write a press release?

Writing a press release is not an easy task. First, you need to create a headline that will appeal to the reader. Then, you should create a brief summary of the content. Next, you need to break down the most important information about the event, product or service you want to cover. Finally, you should add contact information so that journalists and editors can interview those who created the event, product or service.

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