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Attract dream customers with the right content strategy - without any ad costs at all

As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.

With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.

An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.

Content is King.

With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.

For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.

Become a customer magnet with the right content strategy

In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.

Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.

Bezahlte Werbung vs. Content Marketing

In the first part we have discussed the paid measures in the online marketing area.

Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.

Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.

Who are our products & services aimed at?

Who are our products aimed at? Who is the target group of Fischer | Data Science.?

There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.

In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.

Why online marketing is a money pit in 2022 - And what you should invest in instead

Online marketing will still be an important part of any business strategy in 2022, but the investments made in online marketing strategies will be much higher than in previous years. The cost of online advertising and search engine marketing is rising, and it is becoming more difficult to appear on the top pages of search engine results. This means that companies investing in online marketing strategies will have to spend a lot more money than they would expect to get a good ROI.

Instead, in 2022, companies should invest more in creating high-quality content, accelerating their website speed, optimizing for search engines, and improving user experience. These areas are a much more worthwhile investment, as they have a direct impact on a website's rankings and therefore also help drive more qualified visitors to the site.

In addition, businesses should also invest in social media marketing strategies to increase their reach and build brand awareness. This can help drive more traffic to the website and generate more qualified leads. Companies can also invest in email marketing to build a stronger connection with existing customers and generate new leads.

In this way, companies can get much more out of their online marketing efforts in 2022 than if they only invest in expensive advertising campaigns.

Start-up costs - What does it cost to start your own business?

The costs involved in becoming self-employed depend greatly on the type of self-employment. There are some general costs associated with any business, such as the cost of registering a business, business fees, insurance, and possibly a preparatory course. In addition to these costs, there may be other costs depending on the type of business, such as a website, logo, business card printing, furniture and equipment. Since every business is different, it can be difficult to determine exact costs. However, it is safe to assume that on average you should expect to pay around 500 to 2000 euros.

This article is part of our online course, Module: Marketing

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