12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Remarketing is a form of online advertising that allows companies to reach potential customers who have visited a website with personalized ads on other websites. It is used to attract previous visitors in order to achieve a conversion by targeting them with special advertising messages and offers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address broking is a service that allows companies to buy email addresses from people to send emails to potential customers. Address broking is often used as part of a company's email marketing strategy. The service involves collecting, processing, and selling email addresses acquired in a variety of ways. The addresses can come from a variety of sources, such as a website or database, or they can be collected manually. The Service can help a company acquire new customers by using the email addresses to launch and track email campaigns.
11/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Focus on customer service: Exceeding customer expectations with excellent customer service is an effective way to increase sales.
2. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and encourage repeat purchases.
3. Utilize digital marketing: Leverage digital marketing tools like SEO, social media, and email marketing to reach a larger audience and drive more sales.
4. Increase product visibility: Make sure your products are visible and easy to find. Utilize online marketplaces, social media, and other channels to increase product visibility and reach more potential customers.
5. Personalize your messaging: Personalize your messaging and tailor it to each customer’s needs to increase sales.
6. Optimize your website: Make sure your website is optimized for speed, search engine optimization, and usability.
7. Improve your product: Continuously improve your product or service offering to stay ahead of the competition and increase sales.