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What is web scraping?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Web scraping is a process that automatically extracts data from the World Wide Web. This is done by having web crawlers navigate websites and capture and store data such as text, images, videos, and other files. This process allows web developers to use collected data from the Internet to develop new and innovative ideas.
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What are paid articles?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Articles are articles that are paid for by a publisher, website, or company to write about a specific topic. These articles are usually used to promote a specific product, advertise a specific company, or promote a specific brand. It can also be used to drive traffic to a specific website.
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What are paid ads?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Ads (also known as paid advertisements or paid ads) are ads that are placed on various websites, search engines, social media platforms, paid newsletters, and other online platforms to gain more visibility for your business. These ads can be in the form of text, images, videos, audio, or other formats and are mostly bought and paid for by businesses to draw more attention to their products or services.
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What is e-mail marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Email marketing is a form of direct marketing in which companies send emails to selected customers or prospects to inform them about products or services, encourage them to purchase them, or remind them to visit the company's website for more information.
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What is digital marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Digital marketing is a form of marketing that relies on digital media to reach customers. It refers to all strategies, techniques and campaigns that use digital technologies such as websites, social media, mobile devices and search engines to raise awareness, market and sell a company and its products. It can also be used to reach, engage and serve customers.
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