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What is desk research?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Desk research is a process of gathering information from existing, publicly available sources. It is a method of primary market research in which data is collected by analyzing publications, websites, reports, statistics and other available sources. Desk research has the advantage of being quick, inexpensive, and a suitable method for researching a wide range of topics.
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What is a relaunch?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A relaunch is a new start of a website, where the structure, design or functionality is completely or partially revised. This can happen for various reasons, e.g. to improve usability, add new content or adapt the design to new technologies.
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What is a premium account?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A premium account is a subscription that provides a user with access to advanced features, resources, or services from a particular website or provider. These features can include a variety of things, from access to advanced features or content not available to those who do not pay, to exclusive discounts or special offers.
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What is a member area?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A member area is a protected section of a website that is accessible only to registered users. Member areas provide users with a number of ways to participate in an online community, such as the ability to post forum posts, download content, access special content, and more.
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What is a Content Management System (CMS)?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A content management system (CMS) is software that allows users to organize, manage, and publish content - such as text, images, audio, video, and other files - on a website. A CMS allows users to edit, organize, delete, or add content without requiring HTML or other programming languages. It can also enable user-permissioning so that multiple users can collaborate on managing and publishing content to a website.
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