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What is conversion optimization?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion optimization is the process of improving a website to get more visitors to perform a specific action on the website (e.g. buy a product, sign up, place an order, etc.). This includes improving web design, creating campaigns, analyzing data, and using conversion optimization tools.
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What is inbound marketing?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Inbound marketing is a strategic approach that aims to attract and retain potential customers by providing relevant, useful content. It focuses on attracting the attention of potential buyers by creating and publishing high-quality content that is visible through search engines and social media. The goal is to engage potential buyers in the buying process by providing useful information. Inbound marketing can also be an effective way to build a strong brand by establishing a strong presence on social media and by creating a user-friendly, easy-to-navigate website.
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What are commercial register data?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Commercial register data are data stored in the publicly accessible commercial registers. They contain information about companies, such as the legal form, the address, the managing director, the VAT identification number, the annual financial statements and much more. This data is collected by the relevant authorities and published on the official website so that anyone can view it.
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What is a server?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A server is a computer or device that provides data, applications, and other resources to other computers, devices, and users. Servers typically perform critical tasks, such as hosting websites, running network services, or storing and processing databases.
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What is the Internet?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Internet is a worldwide network of computers that allows users to access digital content over the Internet. It is also called the network of networks, and it connects millions of computers, servers, and other devices where data, services, and other resources are available. It allows users to send emails, share files, hold online video conferences, make online purchases, visit websites, and much more.
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