12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Progressive Web Applications (PWA) are web applications that look and function like natively installed apps on mobile devices such as smartphones and tablets. They can be accessed using a web browser, but are also available offline, notify the user when new content is available, and can be installed on the device's home screen. PWAs offer an entirely new user experience that scales to many devices and allows users to interact with a website or app at a native level.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Traffic refers to the traffic that flows through a network, such as the Internet. It refers to the traffic that flows through the network and the total amount of data that is transmitted over the network. An example of traffic is the traffic that flows through a website, which can be used to measure the number of visitors and page views.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Click-through rate: measurement of the number of clicks made on an ad or link.
2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.
3. Traffic: measurement of the number of visitors landing on a website.
4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.
5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.
6. Gross media value: Measurement of the value a campaign generates for a company.
7. Engagement rate: measurement of the number of interactions a user has with a campaign.
8. Social media reach: measurement of the number of users reached by a campaign.
9. Net promoter score (NPS): measurement of user satisfaction with a campaign.
10. Lead generation: measurement of the number of leads generated by a campaign.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion rate (CR) is a marketing metric that indicates how many visitors to a website perform a certain action (e.g. buy a product, fill out a form, watch a video, etc.). There are many different types of conversion rates, but they all measure the same thing: how many visitors to a website perform a certain action.