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SEO: Better Google Ranking - What you need to do

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Make sure your website is optimized for search engines by using the right keywords and meta tags.

2. Create high quality content: publish high quality, relevant and unique content that targets your industry and audience.

3. Publish new content regularly: update your website regularly to get search engines to index your site more frequently.

4. Optimize your page load times: Avoid large images and videos, which can affect page load times.

5. Create internal links: Create links to other pages on your site to get search engines to index your page more often.

6. Build backlinks: Build backlinks to relevant websites to boost your ranking.

7. Use social media: use social media to share your content and build your brand.

8. Use SEO tools: Use SEO tools to optimize your website and improve your ranking.

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More leads for your sales funnel - How to multiply your number of customers with the right strategy

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear understanding of what leads you want to attract.

2. Make sure your website is easy to find and has a search engine optimization.

3. Use social media marketing to promote your brand and generate new leads.

4. Build a mailing list and send out regular newsletters to reach prospects.

5. Run A/B tests on your website to optimize your conversion rate.

6. Use online ads to generate more leads.

7. Tell your story and share it through different channels.

8. Use customer testimonials to build trust and generate more leads.

9. Build partnerships to reach new leads.

10. Identify and use relevant keywords for your content.

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What you can do better in your B2B customer acquisition to reach more customers with less time or financial effort

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear customer avatar definition. Define who your target customers are and how best to reach them.

2. Be active on social media. Regularly create relevant content that appeals to your target audience and share it on various platforms.

3. Create a unique landing page. Create a page optimized specifically for your target audience that you can refer customers to through your social media campaigns.

4. Build a network. Make sure you have contacts with potential customers, such as through social selling and networking events.

5. Use an automated email marketing system. With an automated email marketing system, you can send relevant and personalized messages to your customers several times a week.

6. Be visible. Make sure your business is easily found on all relevant websites and search engines.

7. Invest in CRM software. With CRM software, you can better track your customers and get a better understanding of who your best customers are and how to attract more of them.

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What are Creative Approaches to Employee Search?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Incorporate social media: Use social media to find potential employees by posting your job openings on Facebook, LinkedIn, Twitter and other platforms.

2. Networking: create a network of former employees, friends, family members and colleagues who can help you find qualified candidates.

3. use job websites: Use a variety of job websites to find qualified candidates.

4. partnering with local universities: look for partnerships with local universities to gain access to recent graduates.

5. Sending headhunters: hire a headhunter who can help you find qualified employees.

6. Involve professional associations: Use professional associations to find qualified candidates.

7. Use modern recruiting tools: Use modern recruiting tools to find qualified candidates that meet your needs.

8. Participate in job fairs: Attend local job fairs to connect directly with potential candidates.

9. Participate in online webinars and webinars: Participate in online webinars and webinars to find qualified candidates.

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Creating distribution lists step by step - How your press release reaches the editorial offices

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a list of contacts: Create a list of media contacts to whom you want to send press releases. These contacts can be editors, journalists, bloggers, influencers and other media representatives from your industry.

2. Find the email addresses of the contacts: Use search engines or social media platforms to find contacts' email addresses. You can also use the website of the company's press office, an industry directory or other online catalog to find contacts' email addresses.

3. Create a distribution list: Create a distribution list with the email addresses of the contacts to whom you want to send the press release. Make sure that all email addresses are entered correctly.

4. Write a press release: Write a press release that includes the key information you want to send to editors. Make sure the press release is targeted to the audience and includes all relevant information.

5. Send the press release to the editorial offices: After the press release has been written and the distribution list has been created, you can send the press release to the editors. Be sure to send a copy of the press release to your own email address so you can track the press release.

6. Follow up on the press release: After the press release has been sent, you can follow up on the editors' reactions. Check to see if editors have responded to your press release. This will help you determine whether the press release was successful or not.

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