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Tips and tricks for press release distribution

01/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a professional press contact. A professional press contact is the basis for successful distribution of your press release. Create a list of contacts to send your press release to, including journalists, bloggers, trade magazines and other media outlets.

2. Use social media. Social media is a great platform to spread the word about your press release. Post your press release on Facebook, Twitter, LinkedIn and other social networks. Don't forget to share links to your press release or website.

3. Post your press release on press portals. There are many free and paid press portals that will publish your press release. This is a great way to get your press release out to a wide audience.

4. Distribute your press release through email campaigns. Email marketing is one of the most effective ways to distribute your press release. Compose an email announcing your press release and send it to your contact list.

5. Schedule a press conference. A press conference is a great way to disseminate your press release to members of the media. Send invitations to journalists to attend your press conference.

6. Publish your press release on your website. Post your press release on your website to ensure it is read by a wider audience. You can also add links to your press release in your email signatures and social media posts.

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PR software vs. press portals - what is the difference and which ones are available?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

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What marketing tools are available?

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many different types of marketing tools that can be used for different purposes. Some of the most common tools are:

1. Email marketing: email marketing tools allow you to create, send and track emails to potential customers. Some tools offer additional features such as personalization, automation and integration with other tools.

2. SEO: SEO tools allow companies to optimize their websites for search engines to improve their visibility.

3. Social media marketing: these tools enable companies to market their brands and products through various social networks.

4. Content marketing: content marketing tools help businesses create relevant content and then distribute it through various channels.

5. Online advertising: online advertising tools help businesses run their ads on different platforms and track how customers respond to their ads.

6. Analytics: Analytics tools enable businesses to measure their brand presence and track how customers respond to their campaigns.

7. CRM: CRM tools help businesses manage and track interactions with their customers to build better customer loyalty.

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How to build passive income with a digital product

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways you can build passive income with a digital product. Here are some of the best strategies you can use:

1. Create a digital product. This can be an e-book, a video course, a membership area, or anything else you can offer as a digital product.

2. Build an email list. Email is one of the best ways to reach potential customers. By collecting email addresses, you can expand your customer base and send them regular updates about your product.

3. Use social media. Use social media to promote your business and product. This will help you reach more people and promote your product.

4. Build a website. A website is a great way to educate and sell customers on your product.

5. Create an affiliate program. With an affiliate program, you can allow others to promote your product on your website. You will then receive a commission when someone buys your product through an affiliate link.

6. Use online advertising. Advertising on websites and social media is another way to promote your product.

7. Publish a blog. A blog is a great way to learn more about your product and provide more information to your customers.

With a combination of these strategies, you can build passive income by selling your digital product. As you refine your strategies and reach more people, you can generate even more revenue.

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How to run an efficient newsletter marketing

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an email list of potential subscribers. They can come from your website, social media, newsletter subscription, or your company's network.

2. Develop an email marketing strategy to reach your targets and audiences. Define exactly what messages to send to your subscribers and how frequently they will be sent.

3. Use an email marketing tool to manage your email campaigns more easily. These tools help you segment your list, personalize emails, and send automated emails.

4. Create an engaging email design. Use a well-designed template and set a consistent color palette and font to give readers an engaging experience.

5. Add a CTA (call-to-action) to each email. The CTA should be short, concise, easy to understand, and clearly communicate what you want readers to do.

6. Send regular emails to your subscribers. Decide if you want to send every week, every month, or on some other specific date. Keeping your subscribers informed on a weekly basis will help you keep them up to date on new content and offers.

7. Test different email content. Test different subject lines, content, and images to see which ones work best.

8. Measure the results. Measure open and click-through rates to see how successful your campaigns are. Compare the results and adjust your campaigns if necessary.

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