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How do I get my press release into Google News?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To appear in Google News with your press release, there are a few things to consider:

Create a high-quality press release with relevant information that is of interest to your target audience. Make sure your release is well-written and well-structured so that it can be easily understood by journalists and readers.

Optimize your press release for search engines by using relevant keywords and phrases that relate to your topic.

Distribute your press release through various online platforms and make sure it is published on your own website.

Register with Google News Publisher Center and follow the instructions to submit your press release. Make sure your release complies with Google News guidelines.

Make sure your press release is published in a recognized and reputable source. Google News prefers sources that are cited and linked to by other media and news outlets.

Note that the appearance of your press release in Google News depends on several factors, such as the timeliness and relevance of the information, the quality and reputation of the source, and other Google News ranking factors.

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What is a backlink?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A backlink is a hyperlink that points to your own website from another website. Backlinks are also known as "incoming links", "backlinks" or "inbound links" and play an important role in search engine optimization (SEO).

Backlinks can be viewed as recommendations or referrals from another website to your own website. If a search engine finds a lot of relevant backlinks to a certain website, it takes this as a positive signal and classifies this website as higher quality and more trustworthy. This can result in the website being listed higher in search results and thus receiving more traffic.

However, it is important to note that not all backlinks are created equal. The quality and relevance of the linking website as well as the use of the backlink can influence the effects on search engine optimization. For example, backlinks from high-quality websites with similar topics and content may be considered more valuable than backlinks from inferior or irrelevant websites.

It's also important that backlinks arise naturally and not as part of unethical or manipulative practices such as buying links or creating an unnatural number of links in a short period of time. In such cases, the search engine can penalize the website and lower its ranking in the search results.

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Publish guest posts - This is important to note

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you want to publish a contribution as a guest author on another website or in a magazine, there are a few things to consider:

Target audience and subject area: Make sure you know the target audience and subject area of ​​the website or magazine you plan to publish on. Your contribution should fit the target group and correspond to the topic focus.

Relevance and Quality: Your guest post should be relevant and of high quality to engage and provide value to readers. Carefully check the grammar, spelling, and formatting of your post.

Backlinks: Your guest post should not be viewed purely as a promotional post or as an attempt to generate backlinks to your own site. Instead, set links to relevant sources and only use links that offer added value for the readers.

Compliance with guidelines: Many websites and magazines have specific guidelines and requirements for guest posts, such as post length, formatting, or the use of images. Follow these guidelines to ensure your post can be published.

Contact: Before you send in your guest contribution, you should contact the responsible editor and express your interest in publication. Make sure you know their contact information and their preferences regarding the topic and format of the guest post.

Cooperation: It is important to develop a positive relationship with the host and to be responsive to their concerns and needs. Take responsibility and work closely with the host to ensure the guest post is published successfully.

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What is a guest post?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A guest post is a contribution published by an author on a website, blog, or magazine on which he or she does not normally write or publish regularly. The guest post can be written by an expert covering a specific area or topic, or by someone who has a different perspective or opinion on a topic.

Guest posting offers benefits for both the guest author and the host. The guest author can demonstrate their expertise, promote their brand and attract new readers. The host benefits from fresh content, new voices, and different perspectives that can engage their readers and help them expand their audience.

Guest posts are often used in online marketing strategy to improve search engine optimization (SEO) by generating valuable backlinks to the host's website. The backlinks help to improve the website's ranking in the search results of Google and other search engines and increase traffic to the website.

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What is blogging?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Blogging refers to the writing, publishing, and sharing of content on a website or online journal, referred to as a blog. A blog can be run by an individual or a group of writers and is often about a specific topic or niche, such as travel, fashion, technology, health, or politics.

Blog post writing is typically less formal than article or report writing and provides writers with a way to express their personality and voice. Blog posts can contain text, images, videos or other multimedia content and can be commented on by readers.

Blogging has become a significant medium used by the expected, businesses and organizations to strengthen their brand, demonstrate their expertise and connect with their target audience. Many successful bloggers have built up large readerships and can also generate income through advertising, sponsorship or affiliate marketing.

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