12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Telemarketing is a form of direct marketing in which companies contact customers by phone to sell them products or services. It can also be used to promote a particular brand to customers, advertise a particular offer to them, or encourage them to take a particular action.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of advertising in which companies interact directly with potential customers to sell them products and services. It can be done through various channels such as telephone, email, direct mail or SMS. Direct marketing is an effective strategy to generate sales quickly and create a direct connection with the customer.
11/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To become a serial entrepreneur, you need to follow some basic steps. First of all, you need to have an idea in mind. This idea should be unique and offer an opportunity to scale. Then, you need to create a business plan that will help you structure and fund your business. After you have created the plan, you should take it to potential investors and banks to raise the financial resources you need to start your business. Next, you will need to market your idea and sell your products to generate a steady income. Last but not least, you need to build a strong network to support and grow your business.
10/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.
When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.
Keep away customers who can't afford your products or services or don't value your time.
Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.
Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.
08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Ads will still work in 2023, but it is likely that performance will decline for B2B companies. Google Ads is a very expensive way to advertise, and costs will likely continue to rise. In addition, competition in this space will continue to increase as more companies try to promote their products through Google Ads.
In addition, Google Ads will become more and more focused on ad creation, segmentation and campaign optimization, which means that companies that don't have the resources, technology and skills to use these things effectively will have a hard time getting competitive results.
It is likely that companies operating in the B2B market will need to change their strategy and move to other methods of generating leads and sales, such as content marketing, SEO, email marketing and social media marketing. These strategies are less costly than Google Ads and may prove more effective in the medium term.