Share:

News / Blog: #update

Get more attention from your target audience - How to achieve more with less effort

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be active on social media: Be active on various platforms to attract more attention. Activate regular posts to enable regular interaction with your target audience.

2. Create unique content: Publish relevant and interesting content that appeals to your target audience. This can be blog posts, videos, infographics, etc.

3. Publish guest blogs: Guest blogs are a great way to get more exposure. They allow you to connect with other people or businesses and reach a larger audience.

4. Build an email list: Email marketing is a great way to reach your audience and keep them informed of news and updates.

5. Drive traffic to your website: Use search engine optimization and other strategies to drive more traffic to your website. This can help you reach more potential customers.

6. Run contests: Contests are a great way to get more exposure. They encourage participants to share and mention your brand to get more traffic and interactions.

Like (0)
Comment

How do I find out potential customers among website visitors?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.

2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.

3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.

4. Have a demand or lead generation page on your website where visitors can request your products or services.

5. Create an email campaign to inform your website visitors about news, offers and updates.

6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.

7. Use social media to interact with your website visitors by providing and responding to relevant content.

8. Conduct a survey to learn more about your website visitors' interests and needs.

9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.

10. Use customized emails to target unique website visitors and convert them.

Like (0)
Comment
 
11/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Media & PR Database 2023 is here. A lot has happened since the last major update of our Media & Editorial Directory. The latest update expands the database to now over 20,000 entries in Germany, Austria and Switzerland (over 150,000 worldwide) on over 750 topics. In total, over 6,131 new entries were added in the DACH region in 2022 (13,300 worldwide). New additions are the types publishers, blogs, online portals, podcasts, forums & communities.

Among others, the following were added:

  • 11 Newspapers
  • 571 Blogs (595 wordwide)
  • 234 Forums & Communities (238 wordwide)
  • 45 News agencies and press portals
  • 265 Online portals
  • 173 Podcasts
  • 28 Radio stations (351 wordwide)
  • 19 TV & Television Channels (578 wordwide)
  • 2815 Publishers (4123 wordwide)
  • 1967 Magazines & Journals (6100 wordwide)

  • For this, our algorithms crawled over 20 million web pages with an average of over 3 million queries per week. In total, over 250,000 changes were made, including around 20,000 in the last month.


    Defy the applicant shortage & labor shortage - With media presence! Inform now.

    Do you have questions/comments/suggestions? Please use our contact form

    Like (0)
    Comment

    What distinguishes the Media & PR Database from other PR software?

    09/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.

    The advantages of the Media & PR database at a glance:

  • Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)

  • GDPR-compliant - no journalist data included, only from freely accessible sources

  • High coverage

  • Reasonable price

  • Regular updates

  • Contract period & no automatic renewal

  • Multi-user capability from version Team

  • Like (0)
    Comment
     
    08/17/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    As already reported in the message of 05.08.2022, there was a change in the legal situation for the provision of commercial register notifications. However, the actually welcome amendment for more transparency now turns out to be completely different than anticipated:

    From August 1, 2022 - thanks to a completely unusable user interface (UI) and session-based data provision with a severely limited number of queries - no more changes in the commercial register change notifications can be processed automatically, i.e. no more updating of data or reconciliation with our company database can take place, as this is simply no longer technically possible. In addition, there is no longer any information available about newly founded companies or new registrations, i.e. newly founded companies.

    This means that the Bundesanzeiger Verlag (DuMont Publishing Group, Cologne), which was privatized in 2006, now has a monopoly position over access to company information (provided or to be provided free of charge by the companies) and will be able to sell it even more expensively in the future than before.

    The goal of our company database has always been to reduce unnecessary costs and, with better market information, to create added value not only for individual companies but also for the market and thus society as a whole.

    Pursuing this mission is no longer possible due to the new gatekeeper function of the new monopolist.


    Do you have questions/comments/suggestions? Please use our contact form

    Like (0)
    Comment

    Our offer to you:

    Media & PR Database 2024

    Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

    Newsletter

    Subscribe to our newsletter and receive the latest news & information on promotions: