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Which platforms are best for press release distribution?

02/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media such as Twitter, Facebook and LinkedIn are best suited for disseminating press releases, as they have a wide reach and it is easy to send messages to a wide audience. In addition, press releases can also be published on special press portals to which many journalists and editors subscribe. These platforms also offer additional opportunities to distribute press releases on other platforms, e.g., through email marketing or PR tools.
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What are typical beginner mistakes when designing and running Google Ads?

02/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Wrong keyword selection: Keyword selection is critical to the success of your Google Ads campaign. Avoid choosing keywords that are too general or focusing on only a handful of keywords. Instead, use keyword tools to find relevant and specific keywords related to your product or service.

Insufficient budget: having too little budget can result in your ads not being displayed enough times, and therefore not generating relevant clicks. It is important that you budget enough to make your ads visible and drive potential customers to your website.

Lack of landing page optimization: When you run a Google Ads ad, it is important to make sure that the landing page you link to is relevant and user-friendly. Otherwise, you risk users leaving your site quickly and you won't achieve success.

Missing ad extensions: Ad extensions are an important part of Google Ads. They can help make your ad more eye-catching and informative. Use the various ad extensions to include additional information like opening hours, location, and phone number in your ad.

Lack of conversion tracking: without conversion tracking, you can't accurately measure which ads are successful and which are not. Use Google's conversion tracking tool to see which ads are leading to conversions on your website and adjust your campaign accordingly.

Not monitoring regularly: It is important that you monitor and adjust your Google Ads campaign regularly. Otherwise, you run the risk of your ads becoming ineffective and wasting valuable budget.

No targeting: Use the various targeting options to ensure that your ads are played out to the right users. Otherwise, you risk your ads being served to people who are not interested in your product or service.

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What is a web framework?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A web framework is a collection of tools, libraries, and components that help developers build, test, and manage web applications. Web frameworks provide a structure and common foundation on which developers can build their applications, rather than having to start from scratch each time.

A typical web framework provides a set of features and tools, including a web server, route management, template engines, a database access layer, authentication and authorization, caching, and more. It can also include specialized libraries and tools for building APIs, processing user data and integrating with third-party services.

Web frameworks exist for many different programming languages, including Python, Java, Ruby, PHP and JavaScript. Popular examples of Python web frameworks include Django, Flask and Pyramid, while Java developers often use Spring, Struts and Play.

Using a web framework can help reduce the time and effort required to build web applications, as developers can focus on writing application code rather than infrastructure. In addition, a web framework can help improve the security, reliability, and scalability of web applications.

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What is PyCharm?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PyCharm is an integrated development environment (IDE) for the Python programming language developed by JetBrains. It provides a variety of features to help developers effectively write, test, and debug Python code.

PyCharm includes a text editor with automatic code completion, syntax highlighting and refactoring features. It also includes a debugger that allows developers to quickly and easily identify and fix problems in their code. In addition, PyCharm provides built-in support for version control, testing tools, profiling and code inspection.

There is both a free Community Edition and a paid Professional Edition of PyCharm. The Professional Edition adds features such as support for Web frameworks, remote development and database tools. PyCharm is a popular IDE for Python development and is used by many developers and companies around the world.

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What is a development environment (IDE)?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

An integrated development environment (IDE) is a software application that helps developers create code and manage software projects. An IDE typically bundles a word processor for writing code, a compiler or interpreter for translating or executing code, and a variety of tools for debugging, testing, and managing code into a single package.

An IDE is a centralized place where developers can write, edit, test and run code without having to switch between different applications or tools. It often also provides features such as code auto-completion, syntax highlighting, version control, and integration with other development tools.

IDEs are usually specific to a particular programming language or framework. Examples of IDEs include Microsoft Visual Studio for .NET development, Eclipse for Java development, PyCharm for Python development, and Xcode for iOS development.

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