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What is search engine marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.
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Back to the roots - How to achieve more in the long term with these dead-end customer acquisition strategies

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.

2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.

3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.

4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.

5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.

6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.

7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.

8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.

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PR industry in upheaval - New lower-cost tools enter the market

11/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.

Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.

Save up to several thousand euros per year in the future with our Media & PR Database 2022 and benefit from one of the most comprehensive editorial directories on the market.

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How can I increase sales?

11/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on customer service: Exceeding customer expectations with excellent customer service is an effective way to increase sales.

2. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and encourage repeat purchases.

3. Utilize digital marketing: Leverage digital marketing tools like SEO, social media, and email marketing to reach a larger audience and drive more sales.

4. Increase product visibility: Make sure your products are visible and easy to find. Utilize online marketplaces, social media, and other channels to increase product visibility and reach more potential customers.

5. Personalize your messaging: Personalize your messaging and tailor it to each customer’s needs to increase sales.

6. Optimize your website: Make sure your website is optimized for speed, search engine optimization, and usability.

7. Improve your product: Continuously improve your product or service offering to stay ahead of the competition and increase sales.

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Why address publishers are a foreign model - And how you can still get top addresses

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Address publishers are a foreign model because they are based on a database system that is operated on an external platform located in a country other than the country of the address publisher. This means that the database on which the addresses are stored is not operated directly by the address publisher.

However, it is possible to get to the top addresses anyway. The first step is to build a database of high quality addresses. This can be achieved by using scoring tools that evaluate the quality of the addresses and ensure that only high-quality addresses are included in the database.

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