12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Test automation is a process in which tests are performed automatically to verify the functionality of a software or system. Special automated test tools are used for this purpose, which perform individual test steps and record the results. The automation process can be used in various software development phases, such as system testing or integration testing, to validate the system. Automation enables tests to be executed faster and more efficiently, improving test quality.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A hoster is a company that hosts websites and other content on a server. Hosting companies provide a physical connection to the Internet and manage the administration and maintenance of the servers that store their customers' content. They also provide the necessary bandwidth and storage space to store and run the content. Some hosting companies also offer additional services such as setting up email accounts and web design tools.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Use a tracking tool to track the activities of your website visitors. This will allow you to see which pages they visit, how long they stay on each page, and how often they return.
2. Add a sign-up form on your website to get visitors to sign up for your newsletter or other offer.
3. Create preference profiles for your website visitors based on the pages they visit and use this information to target them.
4. Have a demand or lead generation page on your website where visitors can request your products or services.
5. Create an email campaign to inform your website visitors about news, offers and updates.
6. Segment your website visitors and target your marketing and promotions to those most likely to be interested in your products or services.
7. Use social media to interact with your website visitors by providing and responding to relevant content.
8. Conduct a survey to learn more about your website visitors' interests and needs.
9. Conduct A/B testing to find out which pages and content resonate best with your website visitors.
10. Use customized emails to target unique website visitors and convert them.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Google Analytics is a web-based analytics tool designed to measure, analyze, and report on activity on a website. It tracks visitor interactions with your website so you can better understand how visitors use your website and how it compares to other websites. With Google Analytics, you can identify trends, track the success of your marketing campaigns, and optimize your website to increase conversion rates.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence can help improve SEO results by supporting SEO algorithms that help analyze, categorize, and optimize website content. AI-based SEO tools can then use the data to improve websites on relevant search engine rankings. AI can also be used to automatically identify keywords that best match a particular topic, as well as to monitor and improve the number of backlinks a website has. In addition, AI can also provide webmaster tools to monitor and improve website performance.