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Running Facebook Ads - What You Should Know in Advance

01/25/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Facebook advertising is a cost-effective and effective advertising tool that can help businesses attract new customers and spread their brand. If you decide to place your advertising message on Facebook, there are a few things you should consider before you switch.

First, you should set a goal and have a clear plan on how you want to reach your advertising message. Defining the right target audience, creating the right creative and setting the right campaign parameters are important to run successful campaigns.

Secondly, you should make sure that your ads are relevant and appealing to the target audience. The ad should be tailored to the needs of the target audience and make them click on the ad.

Third, you should focus on optimizing your ads to better target the audience. This can be achieved by testing different creatives and campaign parameters to maximize the success of your campaigns.

Fourth, make sure that you monitor and optimize your campaign regularly to ensure that it is running optimally. This way, you can ensure that you are getting the best results possible.

Running Facebook ads is an effective way to reach new customers and spread the word about your brand. When preparing for it, make sure you have a goal, the right audience, engaging creative, and optimized campaign parameters to get the best possible results.

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Project management for founders & self-employed - With these tools and methods you keep the overview

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Project management software: Project management software is an essential component for successful project planning. It helps you to keep track of different tasks. Multiple projects can be tracked at the same time, so you can have an overview of all the tasks that need to be done.

2. Gantt charts: Gantt charts are one of the oldest methods of project planning. They visualize the tasks that need to be done for the project and help you keep track of all the tasks.

3. Agile project management: Agile project management is a method to manage the fulfillment of project goals. It consists of short, iterative cycles of testing, learning, and adapting to ensure that the project is on track.

4. Task lists: task lists are a simple but effective way to track what needs to get done. They help you prioritize and ensure that all tasks are completed on time.

5. Time management: time management is one of the most important skills a founder or self-employed person must have. It helps you complete your tasks more efficiently by helping you prioritize and use your time effectively.

6. Resource management: resource management is an essential part of project management. It helps you identify and manage the right resources for each project to ensure your project is on track.

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Distribution tool or send it yourself? How to get your message into the press

01/10/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How you get your message out to the press depends entirely on your goals and resources. If you are willing to invest time and money in a professional press release, you could hire a press distribution company to send your press release to relevant media outlets. This is a great way to increase the visibility of your message.

Alternatively, you can send out your press release yourself. This will help you save costs, but it may take longer to get your message to the right media. First, you will need to research the contact information of the relevant media and then send your press release to them via email or regular mail.

A combination of both can also be a good option. You can first try sending your press release yourself and then forward it to a press distribution company if you want more coverage.

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Building a profitable business - What are the success factors?

01/02/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer orientation: Customer orientation is a key success factor in building a profitable business. Therefore, only buy products and services that are really needed and align your business with the needs of the customers.

2. Financial stability: To build a successful business, you need to make sure that it is financially stable. Therefore, plan your finances carefully and make sure you have sufficient reserves to cover sales drops and other unforeseen costs.

3. Invest in staff: invest in your staff by hiring qualified and motivated employees and providing them with adequate salaries and benefits. Make it easy for your employees to do their jobs by equipping them with the right tools, training and support.

4. Technology: Invest in the right technology to move your business forward. Invest in powerful software to increase productivity and efficiency, and digital advertising to reach more customers.

5. Customer service: top-notch customer service is a key success factor for any business. Use a variety of contact methods to allow your customers to communicate easily and quickly, and respond quickly to inquiries.

6. Marketing: good marketing is essential to attract new customers and increase your sales. Use different marketing strategies to promote your business and position yourself in your industry.

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Media & PR Database 2024 - The new standard for successful press work

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our new product, the Media & PR Database 2024, is the new standard for successful press relations. Our database contains all the information needed to create and manage a successful press relations and PR strategy. With our database, companies and organizations can easily monitor, manage and administer a variety of media resources.

With our database, companies and organizations can easily track which media outlets publish their content. This makes it easy for them to find out which media outlets their content can be found in, how well it is being received, and how to best leverage it. Our database also provides deep analysis of the media landscape, including the study of trends and competitors. This enables companies and organizations to optimize their media strategy.

In addition, our database contains an extensive list of contacts, including editors, journalists and bloggers. Companies and organizations can use these contacts to promote themselves and their content. Our database also offers a variety of tools and resources to help businesses and organizations create and distribute their content.

Our database is a powerful tool that can help businesses and organizations create and manage their press and PR strategies. Our database enables businesses and organizations to identify, track and leverage the right media to distribute their content and achieve their goals. With our database, companies and organizations can work faster and more efficiently to get their content to the right audiences.

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