News / Blog: #tipps

Should I use a PR agency to create press releases or write them myself?

The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.

However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.

We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.

Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.

The Sky is the Limit - How to successfully scale your business

This book provides a comprehensive and practical guide on how to successfully scale your own small business. It contains a number of different strategies on how to build and design your business to grow sustainably and become increasingly successful. Topics covered include: developing a scaling strategy, finding the right business culture, implementing processes and systems, leveraging technology and social media, developing an effective marketing plan, and much more. In addition, the psychological side of entrepreneurship will also be addressed. Useful tips and tricks for dealing with the challenges of entrepreneurship are also provided. At the end of the book, the most important points are summarized again and some more useful resources for further research are presented.