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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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What is search engine automation?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine automation is a process that uses software to run search queries on search engines such as Google, Bing, or Yahoo and analyze the results. This software can be used to perform search engine optimization (SEO) by monitoring and evaluating search engine rankings, identifying relevant search queries, and developing SEO strategies. Such software can also be used to manage and track search engine advertising.
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How to improve your lead generation through search engine optimization

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.

1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.

2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.

3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.

4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.

5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.

SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.

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What is search engine marketing (SEM)?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.
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How do I get more inquiries as an agency, consultant, coach or service provider?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear description of your services and make sure it is easy to understand on your website and in your marketing materials.

2. Create a professional profile on an online platform like LinkedIn to give potential clients an insight into your experience and skills.

3. Use your network to promote your services and reach more clients.

4. Familiarize yourself with search engine optimization (SEO) to improve your website and online presence and appear higher in search results.

5. Create a blog or video tutorial to demonstrate your skills and showcase your team of experts.

6. Build a strong social presence to inform customers about your company, services and news.

7. Offer potential clients a free consultation appointment to get a feel for your capabilities and services.

8. Create a newsletter to keep clients informed of current developments and alert them to new services.

9. Organize networking events or workshops to connect with potential clients and showcase your team of experts.

10. Advertise your services on relevant websites, blogs and social networks.

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