Share:

News / Blog: #success

6 tips for effective networking

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be prepared: Find out about the network, the attendees and the goals of the event so you have a topic to talk about.

2. Make a good first impression: be friendly and courteous and avoid talking too much about yourself.

3. Be flexible: listen to other participants' stories and be open to new ideas and perspectives.

4. Be honest: be honest in your contacts and don't let anyone believe that you are something you are not.

5. Be clear: be clear about your goals and what you expect from the network to increase your chances of success.

6. Be polite: don't forget to send an email or make a phone call after the contact to get in touch.

Like (0)
Comment

More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

Like (0)
Comment

B2B customer acquisition for founders & startups - What no one tells you beforehand

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Be willing to invest: If you want to be successful, you must be willing to invest in your business. Invest in the right tools and resources that will help you build your business and attract customers.

2. Be creative: B2B customer acquisition requires creativity. Find innovative ways to market your services and get noticed. Think outside the box and use new media and technology to capture the attention of your target audience.

3. Be visible: make yourself as visible as possible so that your business and services are noticed by as many people as possible. Use social media platforms to promote your business and make sure your website is professional and easy to navigate.

4. Be persistent: B2B customer acquisition requires a lot of time and patience. You need to put in a lot of effort to reach your target audience and get them to buy your products and services. Stay persistent and delight your potential customers with your offer.

5. Be an expert: To position yourself as an expert in your field, you need to be able to share your experience and skills on relevant social media and blog platforms. Be an expert who is recognized as an authority in your industry, making yourself attractive to potential customers.

Like (0)
Comment

Storytelling 101 - With the right story, inspire potential customers and convince them to buy

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Storytelling is a powerful form of advertising that businesses can use to engage potential customers and get them to buy a product or service. It's an effective way to strengthen your brand and draw attention to yourself.

Storytelling is about telling a story that triggers emotions in your customers and makes them want to buy your products or services. A good story must grab the audience's attention, captivate them, and make them want to keep reading and listen to the ending.

There are a few steps you need to follow to tell a successful story. First, you need to figure out who you are targeting. Identify your audience and think about what type of story would best suit them. Then, think about what your story should include, how it should be structured, and what your main point is.

It's also important to make your story as memorable as possible so it's easy to remember. There are several ways you can accomplish this. For example, you can choose an unusual opening, build suspense, or include a surprising twist.

Finally, make sure your story includes a strong call-to-action so potential customers know what to do once they've heard your story.

By following these steps, you can impress your audience and get them to learn more about your company and products and ultimately buy them. Storytelling is an effective way to engage potential customers and get them to support and buy your brand.

Like (0)
Comment

Sending press releases in a targeted manner - How to successfully distribute your press releases

12/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Sending press releases in a targeted manner is an important part of successful public relations. By using the right channels and planning the distribution of your press releases, you can ensure that your messages are read by as many people as possible.

The first and most important decision when distributing your press releases is choosing the right channel. Depending on the topic and target audience of your releases, you can use different channels. Choose channels that will reach your target audience and where your messages will be noticed.

Another important component is planning. Make sure your press releases are sent out at the right time. Keep in mind that many media outlets plan weeks or months in advance, so it may make sense to send out your press releases early. For best results, you may also want to send out multiple press releases on the same topic to ensure distribution.

Often, it can also be useful to hire outside service providers to help you distribute your press releases. These service providers can help you send your releases to the right media and people and monitor the distribution of your press releases.

Finally, it is important to monitor the distribution of your press releases and evaluate the results. This way, you can determine which channels and strategies are most successful and adjust your next press release accordingly.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: